Commerzbank named one of Germany’s Top 10 employers

The ranking at a glance

Every year, Potentialpark analyzes almost 1000 companies in Germany, with only about 140 making the final ranking. Based on candidate surveys, the most important aspects for the selection of employers are compiled in four categories with over 260 criteria. Categories include Career Page, Social Media, Professional Platforms, and Applying Online.

In the "Career Page" category, candidates are to be effectively addressed and convinced through strategic content. Therefore, the relaunch of our career page was the centerpiece of our employer branding and communication efforts, allowing us to jump 65 places in the ranking.

"Good communication means always being exactly where our target groups are. That is exactly what we set out for the corporate website and career page, which was launched in 2024 in terms of both technical and content: State-of-the-art channels with relevant content that convinces and inspires." – Lars Christian Heil, Head of Channel Management and Production.

With our cross-channel content mix, we were able to score points in the most important social and professional networks such as Instagram, Youtube and Facebook, especially in the case of the "Social Media" category.

The biggest highlight was our improvement in the category "Professional Platforms" by around 100 places. It highlights our efforts on platforms like LinkedIn and Indeed.

Furthermore, we have consistently improved in the "Applying Online" category over the past few years. This category focuses on transparent application processes and outstanding job search functionalities.

"Our continuous rise proves that our hard work and focus on optimizing the candidate experience is paying off. I am proud of the result and want to dedicate a huge thank you to the team that is constantly working with passion and innovative spirit on improving (our applicant management system)." – Sabine Wolff, Senior Product Owner – Applicant Management System.

Improved by more than 200 places: We are and will remain an attractive employer

Our authentic, cross-channel approach impresses the labor market and continues to strengthen our employer brand. The ranking also underlines that, in addition to a sophisticated channel strategy, this is only possible through two key factors: Transparency and authenticity.

With the #FacesOfCommerzbank campaign, we have shown that we are serious about putting our employees at the heart of what we do. The campaign underlines the diversity in our bank with all the personal employee stories, backgrounds and facets that distinguish us.

"If you want to attract and retain talent, you need to offer more than just a job – you need to embody a vision. With real perspectives and lived values. Our ranking in the TOP 10 confirms that we are doing just that. A success that we can all be proud of and an incentive to continue creating the best environment for talents." – Sarah Wieser, Head of Employer Branding.

Putting applicants and employees first

Our strong position in the Potential Park Ranking reflects the success of our strategic measures and commitment. These achievements motivate us to further strengthen the working environment, which is characterized by transparency, authenticity and diversity. We are determined to continue along the path we have taken and to create the best framework conditions for talents and employees. And we know that this requires a whole bank.