Strategy and brand
The enhanced strategy for 2027 is based on three pillars: growth, excellence, and responsibility. It is supported by an unmistakable brand identity.
Our Strategy
Our strategy until 2027 “Moving Forward” is based on three pillars: growth, excellence, and responsibility. We intend to support our customers with relevant products and solutions and to further improve the customer experience across all channels and therefore strengthen our revenue base. Sustainability continues to be a key component of our strategy: we will actively shape the sustainable transformation of the German economy. With our further developed strategy, we will create value for our customers, for our employees as well as for our shareholders and society. We expand our position as a decisive player in the German banking market and position ourselves as the bank for Germany.
Private and Small-Business Customers segment
We will expand the range of optimised and digital banking solutions for the Bank’s almost 11 million customers. With a holistic approach and its two brands, Commerzbank and comdirect, all customer needs will be met – be it online or mobile, via phone or video in our advisory centre, or across around 400 existing branches. Commerzbank is committed to offering every customer the right model for their daily banking needs. As a premium provider, Commerzbank aims to be first point of contact for demanding customers. comdirect will strengthen its position as the primary digital bank with an expanded product range and its excellent brokerage platform.
Corporate Clients segment
Client orientation is our strength – we are the Bank for Germany. As the leading bank for the Mittelstand, Commerzbank will continue to closely support its corporate clients during their ongoing transformation. In line with our strategic plan until 2027, the Bank will maintain its strategy in corporate banking by targeted investments in products and digital solutions. We consistently consider all activities, products and processes from the client's perspective, as the needs of our corporate clients are the basis of our strategic orientation. In our international business, we accompany clients with a business relationship to Germany, Austria or Switzerland as well as from future industries.
Commerzbank as an employer
As the bank for Germany, we need employees who provide our customers with excellent products and services and contribute to the growth path of Commerzbank. Therefore, we attract and retain skilled and junior staff who are willing to make a difference. We offer prospects, encourage bold ideas, and reward the commitment of our employees. We are convinced that the best solutions are based on diversity and satisfied employees.
7 August 2024
Commerzbank - the bank at your side
We, Commerzbank, take on the responsibility of providing people and companies with security, even in difficult times, and opening up new prospects for them. That’s why we are: the bank for Germany – at the side of our customers to shape the future together.
Commerzbank becomes the digital advisory bank. For our private customers: a modern and powerful digital bank with personal advice. For our corporate customers: the leading bank for medium-sized companies. And always: with consistent customer focus and sustainable action.
Our strategy is supported by a modern, dynamic and unmistakable brand identity. It underlines our high standards and is an expression of our identity.
Together we counter and defy the challenges.
Time for your defiant phase! As the bank at your side we are there for you so we can defy the challenges posed by our times and together with you shape your financial future. We advise you on all the important issues and together with you we develop the right strategy to successfully implement your plans.
The Commerzbank brand campaign 2024
Since May 2024 we have been continuing with the brand campaign we started last year under the motto “Time to change”. In this follow-up campaign the childish “defiant” becomes a more positive “nevertheless”: A self-determined attitude – despite the challenging times. For ultimately it is still “time to change things” – for us, for our customers, for Germany. This is why we are making a loud, positive call to take action “nevertheless” and why in this respect we are the future-oriented and highly effective bank at the side of the movers and shakers: Commerzbank – The bank at your side.
