Strategy and brand
To achieve the targets of its strategy by 2028 the Bank will focus on its acknowledged strengths in the business with their clients.
Our Strategy
We will continue to expand our strengths. In the business with our corporate clients, but also with our private and corporate customers. By further driving our own transformation. We will use all technological possibilities – especially Artificial Intelligence (AI) – to make Commerzbank even more digital and efficient. The combination of profitable growth and increasing efficiency is the key to creating even more value. We will raise the return on equity to 15 percent, a level that can also be seen very well in the European comparison.
We want to show that we can create even more value. Our goal is to join the group of the most profitable banks in Europe! Competent, innovative, and indispensable for customers. Without ifs and buts. You can rely on that!
Private and Small-Business Customers segment
We will expand the range of optimised and digital banking solutions for the Bank’s customers. With a holistic approach and its two brands, Commerzbank and comdirect, all customer needs will be met – be it online or mobile, via phone or video in our advisory centre, or across around 400 existing branches. Commerzbank is committed to offering every customer the right model for their daily banking needs.
Our ambition is to become the first point of contact for discerning customers as a premium provider. We will expand the product offerings in asset and wealth management across all asset classes – also through targeted acquisitions and further strengthening of our sales operations.
comdirect will strengthen its position as the primary digital bank with an expanded product range and its excellent brokerage platform.
Corporate Clients segment
Client orientation is our strength – we are the bank for Germany. As Germany's leading bank in the Corporate Clients Business, we support our corporate clients in their growth and ongoing transformation – regionally present across Germany and globally connected. We will further advance our existing corporate client strategy through targeted investments in strategic areas such as strengthening customer relationships, product expertise, cost efficiency, and capital efficiency. The needs of our corporate clients are fundamental to our strategic focus as the leading bank for the German Mittelstand – which is why we are consistently expanding our service offerings. In addition, we focus on international growth, and we support our clients' global networking. By making even greater use of securitisation to release capital, we also plan to significantly enhance our capital efficiency.
Commerzbank as an employer
As the bank for Germany, we need employees who provide our customers with excellent products and services and contribute to the growth path of Commerzbank. Therefore, we attract and retain skilled and junior staff who are willing to make a difference. We offer exciting prospects, encourage bold ideas, and reward the commitment of our employees. Among other things, planned measure is the introduction of an employee share programme to increasingly involve employees in the Bank’s future success. We are convinced that the best solutions are based on diversity and satisfied employees.
13 February 2025
Commerzbank - the bank at your side
We provide people and businesses with financial security, freedom, and independence, thereby opening new perspectives for them. We are the bank for Germany – standing by our customers’ side to shape the future together and write shared success stories.
Commerzbank is becoming the digital advisory bank. For our private customers: a modern and powerful digital bank with personalized advice. For our corporate customers: the leading partner for medium-sized businesses. And in all we do, we maintain a strong customer focus and act sustainably. For our corporate customers, we aim to support their growth and transformation as a financing partner. For our private customers, we focus on helping them build wealth with a wide range of products and services.
Our strategy is supported by a modern, dynamic, and distinctive brand presence. It highlights our high standards and reflects our identity. "Creating perspectives, shaping the future together" lies at the heart of the Commerzbank brand. Our world is changing – faster and more profoundly than ever before. This presents both challenges and opportunities – for our customers and for us. We are the bank for people and businesses in Germany who seek a reliable partner in a changing world. For over 155 years, we have been meeting this responsibility.
For our private customers, we continuously develop new solutions to ensure their financial freedom, security, and independence. This provides the confidence they need to realize their ideas, plans, and goals and to fulfill their dreams. For our corporate customers, we act as the bridge between local roots and global markets. We are at home in Germany – just like our customers. We anticipate global changes – for our customers. We ensure financial stability in uncertain times, finance growth, and mobilize capital for innovations.
In this way, we advance the sustainable transformation of the economy and society. In this way, we help our customers move forward. In this way, we propel Germany forward. This is why we are and will remain the bank at our customers’ side.
