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Laughing Kids with a football

Commerzbank's sponsorship programme combines marketing with corporate social responsibility. Because at Commerzbank sponsorship is not just about increasing brand awareness and brand affinity. It's about engagement to make a positive difference to people on the ground. It is not just in sport that performance, fairness, respect, cooperation and team spirit make a difference. For Commerzbank, these values are fundamental principles of our corporate culture.

By working in partnership with the German Football Association (DFB), Commerzbank is clearly committed to promoting Germany's most popular sport and its fans. As a partner of the DFB, we stand by the side of the women's national team. In addition, Commerzbank supports the DFB qualification offensive. Together with the association, we are developing measures to make clubs fitter for promoting young talent. These include sports-oriented training, courses on financial topics or campaigns in schools. The DFB Junior Coach is a building block within the DFB qualification offensive. As a partner of this project, Commerzbank underlines the seriousness and sustainability of the support in this area.

Commerzbank's DFB Junior Coach Project

The DFB Junior Coach project has set itself the goal of bringing more football to schools. In order to train young coaches there and thus ensure a sustainable improvement in the coaching situation in the clubs and associations. Since the start of the project in 2013, Commerzbank has supported the DFB Junior Coach as a national project partner within the framework of the DFB partnership, thus making an important contribution to strengthening voluntary work. Commerzbank employees are involved as mentors for the junior coaches and, in addition to helping them embark on their coaching careers, also support them in their preparations for starting their careers. Since the start of the project, the DFB and Commerzbank have trained up to 4,000 young people nationwide each year to become DFB Junior Coaches. The project is part of the DFB's qualification offensive, of which Commerzbank has been a partner for many years. National coach Martina Voss-Tecklenburg and national coach Hansi Flick accompany the project as patrons.

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